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CoActive Marketing Group, Inc. Announces Promotion of Erwin Mevorah to Chief Financial Officer

NEW YORK, Sept. 29 /PRNewswire-FirstCall/ -- CoActive Marketing Group, Inc. (Nasdaq: CMKG - News), an independent full service marketing, sales promotion and interactive services company, today announced the promotion of Erwin I. Mevorah to the position of Chief Financial Officer. Mevorah succeeds Donald A. Bernard who has served in this capacity for 17 years. Mr. Bernard will remain an Executive Vice President of the Company until his previously announced retirement on March 31, 2006.

Mevorah, 42, previously served as CoActive's Vice President of Finance. A certified public accountant with extensive background in financial and operational issues, Mevorah has strong experience in the development and implementation of strategies to grow businesses.

Prior to joining CoActive in 2003, Mevorah was chief financial and administrative officer of Cognitive Arts, a privately held developer and publisher of E-Learning. Earlier, he held chief financial officer positions with Broadband Studios, Inc., and Meigher Communications, L.P. Before this, Mevorah served as a Vice President of Accounting with Gabelli Funds, Inc. and began his career as an Audit Supervisor with Coopers & Lybrand.

Mevorah holds Bachelors and Masters degrees in business administration from Pace University.

John P. Benfield, President and Chief Executive Officer of CoActive Marketing said, "We are extremely pleased to have Erwin assume this larger role within the company. His experience will continue to serve us well and we look forward to his greater contributions."

"Don Benard's transition comes after many years of diligent contribution and loyal service. As one of the original company founders, his insights and support have been greatly appreciated."

CoActive Marketing Group, Inc. is a full-service marketing, sales promotion, and interactive services company that develops and manages integrated marketing, sales and promotional programs at both national and local levels for consumer product companies. The programs are geared towards growing incremental sales and profits by identifying and addressing key trade, sales and consumer trends.

This press release includes statements, which constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Such statements reflect the current views of the Company with respect to future events based on currently available information and are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in those forward-looking statements. Factors that could cause actual results to differ materially from the Company's expectations are set forth in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2004 under "Risk Factors," including but not limited to "Outstanding Indebtedness; Security Interest," "Need for Additional Funding," "Recent Loss," "Dependence on Key Personnel," "Customers," "Unpredictable Revenue Patterns," "Competition," "Risks Associated with Acquisitions," "Expansion Risk," and "Control by Executive Officers and Directors." The Form 10-K may be obtained by accessing the database maintained by the Securities and Exchange Commission at


Source: CoActive Marketing Group, Inc.

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